20 Social Media Statistics Social Enterprise Should Know

As always, we're busy at Carbon Outreach. While creating Marketing & PR for Social Enterprise in New York City, we've also organized a series of trainings, focused around social media for social enterprise, non-profits and corporate social responsibility leaders. As well, we're writing several eBooks on the subject, including topics on video and mobile campaigns.

During our research, we've encountered numerous statistics that might help you think critically about your next online marketing campaign (including how to integrate it with your offline efforts).


The following are reasons to start and continuously revitalize your social media marketing efforts:

Facebook (infographic via DigitalSurgeons)

1. Facebook generates a staggering 770 Billion page views per month (via Social Media Today)

2. 71% of U.S. web users have Facebook accounts (via iStrategyLabs)

3. 30 Billion pieces of content (ie. links, photos and blogposts) are shared on Facebook each month (via Royal Pingdom)

4. The average user spends 55 minutes a day on Facebook (via tthompson's SlideShare deck)

5. The average user is connected to 80 community pages, groups and events (via Social Media Today). For companies, around 43% of users will 'like' a brand on Facebook and and there is at least a 17% increase in likelihood of purchase (via MarketingProfs)

5. In Feb 2011: 134,078,221 unique visitors, 3,542,770,228 visits (via SiteAnalytics). That's a lot of visits, what could it mean for your social enterprise, non-profit or CSR campaign?

Twitter (infographics via DigitalSurgeons)

6. For companies, around 25% of users will follow a 'brand' and 67% will purchase from that brand. Versus Facebook where 40% of users 'like' a brand and 51% of those who like that brand will purchase (infographic and info via DigitalSurgeons). This means when your business is on Twitter, your followers are more likely to buy.

7. On Twitter, 22.5% of Twitter users accounted for 90% of activity in 2010 (via kcorrick's SlideShare deck). In this, there's room for your business to align yourself with those power users!

8. In Feb 2011, Twitter had 27,281,814 unique visitors and 174,670,683 visits (via SiteAnalytics). That's a lot!

9. There are 14 Million daily active Twitter accounts, 40 Million active monthly (via kcorrick's SlideShare deck). There's opportunity to connect with active users where they visit daily!

10. Twitter still has great uptake. Last month alone, there were around 460K new Twitter accounts PER DAY created [as of February 2011] (via KissMetrics)


YouTube

11. YouTube increased in importance by 20% from 2009 to 2011 (via HubSpot SlideShare deck)

12. YouTube viewership continues to grow (see left Quantcast statistics graph as of March 2011)

13. The average American Internet user watches 30 minutes of video online per day (increased 40% over 2009). This is not to say that social media shouldn't be used in conjunction with television--as the average television consumption per day is still at give hours. (via ArikHanson.com)

14. In March, total video streams see significant year-over-year growth up 31.5% to 14.5 Billion streams (via Nielsen Blog). If you don't use YouTube, use video!

15. Visitors who watch product videos are 85% more likely to buy than if they didn't watch the video (via Invodo of Internet Retailer, April 2010)

16. With proper optimization, video increases the chance of getting front-page results by 53x, and is the "easiest way to a first-page ranking" (via Forrester Blog, January 2009)

17. Video useage is likely to increase sevenfold from 2009 to 2014 (Cisco Visual Networking Index, June 2010). Many customers are looking out for what your company is doing through video. When will you start taking advantage of that space?


LinkedIn


18. LinkedIn is the world's largest professional network. In Feb 2011: 15,229,622 unique visitors, 51,630,216 visits (via SiteAnalytics)

19. LinkedIn has 101 Million users worldwide, including 44% from the US (via amover's SlideShare deck). Worldwide, LinkedIn hovers at the 10th most popular sites across Europe and India according to AppApeal.

20. Of active members, 17.8 Million are in LinkedIn Groups, with 1.5 Million new members per week and 1.2 Million new posts and comments happening weekly (via Mashable)

Article Contributors

Erica Grigg, Carbon Outreach
Aliza Burns, Carbon Outreach