Facebook for Social Enterprise launch: Get yours free!

Carbon Outreach Graph representing Facebook as the 3rd largest populated 'country' internationally

Social media tools have captured the attention of numerous green businesses, not-for-profits and corporate philanthropy programs since acquiring over 350 million users in 2009. 

Prominent not-for-profits such as the World Wildlife Foundation, Sierra Club or Red Cross International continue to influence social media campaigns today. On the other hand, green businesses like Seventh Generation, Terra Cycle and Timberland have effectively used social media to garner the eyes of customers, media and competitors.

After obtaining over 600 million active users in January 2011, Facebook continues to attract the attention of social enterprises wisely choosing to invest in social media. In February 2011, Facebook continues to grow steadily as the third most populated 'country' internationally, see the graph above. 

We’re excited to see more not-for-profits and social enterprises than ever investing in their online presence. Many have seen great successes in acquiring donors, media attention and an enhanced brand online. For example, the Facebook Causes Application alone has raised $30 million for 500,000 member-created causes since 2007. 

In May 2011, Carbon Outreach has come out with a book particularly around using Facebook for Social Enterprise. Whether you are considering using Facebook for personal or business brand development, Carbon Outreach has recommendations and tools for unsurpassed community management, as well as targeted campaigns. 

Full of 17 case studies such as the World Food Programme, (RED), Timberland, Patagonia, 350.org and California State Parks, and many others, this book reviews ways to make sure executives and community managers are making the most of your social media effort. We also address top recommendations for features such as Facebook Pages, Advertisements, Questions, Groups and numerous others.

We are delighted to offer a complimentary online copy of our upcoming book to Carbon Outreach blog readers. To register, visit here and don’t forget to ‘Like’ Carbon Outreach on Facebook. 

Contributor: Erica Grigg is Chief Marketer at Carbon Outreach. Erica has trained hundreds of social enterprises, including top not-for-profits, green business and corporate philanthropy executives about social media. Erica speaks on cause-based marketing and social media internationally. Learn more and connect professionally at http://linkedin.com/in/ericagrigg or follow Erica on Twitter @ericagrigg.